Microsoft, Palm and MobileDataforce Launch Campaign Targeting the Field Services Industry with Mobile Handheld Solutions

Campaign is Designed to Educate Field Services Companies on How to Mobilize Work Orders and Other Mobile Business Processes

Boise, Idaho— October 8, 2007 – MobileDataforce®, a leading provider of business critical mobile software applications for the Field Services’ markets, today announced a new campaign to educate companies on how to design, develop, deploy and support mobile field services applications using popular handheld PDA phones like the Palm Treo 750 using Microsoft’s Windows Mobile OS.

“Many field services companies involved in HVAC, plumbing, electrical, equipment repair, utilities and other services recognize the need to replace the traditional paper-based work order system with a mobile solution that can synchronize with the enterprise’s accounting system,” said Kevin Benedict CEO of MobileDataforce. “The biggest obstacle many companies have is simply to understand the steps necessary to make this transition. This campaign was launched to enable companies to trial a variety of mobile products and services free for 30 days in order to better understand the process.”

About PointSync® Mobility Platform

PointSync Mobility Platform is an enterprise class solution used to rapidly design, develop and deploy business critical mobile applications. It is architected to provide database centric mobile applications with bi-directional synchronization, connectivity, security and enterprise database integration all within one product suite.

About MobileDataforce®

MobileDataforce® is a leader in the development of enterprise class and business critical software solutions for use on mobile computers including Smart Phones, Handhelds, PDAs, Tablet PCs and laptops. MobileDataforce has sales offices in Europe, North America and in Australia to support their expanding customer base and sales channels. Privately held, MobileDataforce has been mobilizing business solutions since 2000. For more information, please visit our website at www.mobiledataforce.com.

USA Media Contact:
208-384-1200